As an unsurprising event for Super Bowl 2021, Lays have released their limited time Game Day Chili flavor.
First and foremost, I'm always disappointed when a brand gets an opportunity to add actual meat flavor into a product, but then passes it up. Anyway, this product is completely predictable but delicious at the same time. It contains the same numerous flavors that one would find in chili: spices like chile powder first and foremost, then black pepper, cumin, and coriander; onion and garlic powders; sugar and tomato powder combine to lend a mouth feel reminiscent of barbeque chips; and finally, a bit of cheese powder to simulate the cheese and/or sour cream that one might use to dress their chili.
This barely crosses into the 3-NOM territory, but if Lays had added just a bit more salt to punch up the complex flavors, and to add more saltiness for its own sake, this would rate as 4 NOMs.
I hope you all are celebrating the Super Bowl responsibly!
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