Lay's Fiery Habanero

Product circa: August 2018

Well this was a pleasant surprise to see in the store!  Especially as I've been honing my own Jamaican Jerk recipe this summer.

Anyway, the punch line is that these are disappointing.

While a decent heat builds after a few chips, the flavor is mostly uninteresting.  The distinct flavor of scotch bonnet is not present, and instead it seems to be a fairly generic blend of chile and spices/aromatics.  There's even a strange sweet barbecue flavor.  These chips are so non-distinct that the bag could have had a dozen different flavor names on it and it would have been passable.

Speaking of "passable", this product will be rated 1 NOM.  They're easily 2 NOMs in terms of flavor, but the execution of its namesake's flavor is too lazy.

Lay's Fiery Habanero:- Passable
Original Lay's (for comparison):- Good