Pop-Tarts Chocolate Vanilla Creme

Pop-Tarts were introduced in 1964, making 2014 the brand's 50th Anniversary.  They've introduced two limited time flavors for this occasion.

I'll start the first "Birthday Edition" Pop-Tarts review by saying that ephemeral Pop-Tarts are usually pretty remarkable, if not notable, at least.  These buck that trend.  What's worse, this flavor is supposedly a flashback to a successful past variety of Pop-Tarts.  Why they brought these back, I don't know.

The company forgot to put any flavor along with the sugar in this product.  The chocolate pastry is only vaguely reminiscent of chocolate, with plenty of their full-time products hitting a higher mark in this category.  The creme is supposedly vanilla creme, but it doesn't taste like it.  Its sweetness is on par, of course, and if I try hard, I can detect the slightest notes of powdered milk or powdered cream.  That's it.  No vanilla.

Oddly, this product doesn't improve when toasted and warm, like most Pop-Tarts do.  I just don't get what they were trying to do here.


Pop-Tarts Chocolate Vanilla Creme:- Passable
Original Pop-Tarts S'mores(for comparison):- Great