Milk Chocolate Graham Pop-Tarts

This is the 2nd product that Pop-Tarts issued to celebrate their 50th anniversary.  The first one was a bust.  What about this one?

This one is better.  I'm a sucker for un-frosted Pop-Tarts, mainly for the fact that the texture of the flaky crust is much more noticeable and pleasant.  Similar to the old Gingerbread Pop-Tarts, the crust here is reminiscent of a whole-grain baked good, with bits of wheat/oats/whatever even visible in the crust when you look closely.  The result is more tender than usual with a nice earthy graham cracker flavor.

The chocolate filling is pleasant in its restraint.  They dialed back the sweetness here to give a mild flavor that nicely compliments the delicate crust.  This is one of those products that is more sophisticated than it is bold, and I love it when that happens.

By the way, all the thoughts I've written above refer to how the pastry tastes when it's heated or toasted.  Oddly, when eaten cold, the texture is unremarkable and the flavor is almost nonexistent.


Milk Chocolate Graham Pop-Tarts:- Great
Original Pop-Tarts S'mores(for comparison):- Great