Another holiday limited edition and in one of my favorite flavors, and you could color me excited.
On top of that, the front of these Pop-Tarts have fun prints on them, which also belies that the fronts are plain instead of covered with frosting, which I often find is a bit overkill with most Pop Tarts. I've always been the kind of guy that enjoys the pie crust or cake more than the pie filling or frosting, so a plain Pop Tart is okay with me.
Unfortunately, these Pop-Tarts still fall into the trap of overbearing sweetness. Whereas most Pop-Tarts fillings are a fruity, syrupy jam (or otherwise a grainy paste in the case of spicy/earthy/chocolatey flavors), this version's filling is straight up marshmallow. With each bite, the filling oozes and stretches into strings, like a good fried mozzarella stick. Marshmallow with gingerbread? Why?
While the filling may not have hit the mark, the pastry dough is a much better creation. It parts ways in style from most, if not all Pop-Tarts doughs I've had. Whether or not it's able to claim the appropriate health accolades, this version's dough takes a wheat/whole grain approach. Its texture is much more tender than you'd expect. Its flavor is lightly of gingerbread, and it has that earthy and wheaty flavor that you'd expect from whole wheat bread or whole wheat pasta. It's also a bit more salty than I expected. The pastry dough for this product is legitimately interesting.
Overall, while the dough is different and good and the filling is basically marshmallow creme, I feel they're very much mismatched. This stuff is only worth a buy if you adore marshmallow, or if you're buying just for the novelty of it.
EDIT: I just realized that while I best enjoy Pop-Tarts at room temperature, the product deserves to also be tried heated/toasted, since that is the recommended serving suggestion. Wow, these things are surprisingly different and better when heated. The gingerbread flavor of the dough is more pronounced, and finally the inner marshmallow has reached a soft and not a spongy consistency. Somehow, when heated, the marshmallow filling actually works with the pastry! I will be bumping up the final NOM rating by 1, and I will be sure to try every Pop-Tarts product heated and also at room temperature from now on!
Original Pop-Tarts (Strawberry, for comparison): (Good)