Wednesday, June 26, 2013

Doritos Locos Tacos (Tortilla Chips)

They say that sometimes reality imitates art, right?  Well, just a few months ago while trying to highlight the ridiculousness of Ice Cream Oreo Cookies N' Cream, I stated that the snack's self-referential aura makes similar to if Doritos went ahead and made a Taco Bell Doritos Locos Tacos chip variety.  In the end, that's exactly what they did.

Doritos has rolled out two limited time flavors to celebrate the cross-branded tacos that Taco Bell now sells that features Doritos seasonings.  Luckily for us, Doritos did not attempt to make a chip seasoning that attempts to capture the essence of the product that captured the essence of original Doritos(like Oreo did), but instead sought to create an artistic approach that captures of the spirit of the product.

The company has resorted to its old "two flavors, one bag" paradigm in creating these two products: each bag contains either the original Nacho Cheese chips or Cool Ranch chips, along with another flavor that Doritos is calling Crunchy Taco.

The aroma of the Crunchy Taco chips is somewhat spicy and indicative of a dry chile powder, which is like many other products from this brand.  The taste, however, is completely new.  After a while, I realized that these chips attempt directly to mimic the seasoning that Taco Bell puts on their ground beef, and the resemblance is quite accurate.  The two major flavors are chile and coriander, and there's a bit of cumin in the background.  These are delicious, and I wish Doritos would produce this chip on its own.

Simply put, it's my opinion that these new chips are much better when paired with Nacho Cheese than with Cool Ranch.  The above-mentioned cocktail of spices simply go better with cheese than the other cocktail of spices and herbs that is Cool Ranch.  I was never one to dip everything in ranch dressing anyway, but these days that seems to be a popular thing to do.

Doritos Tacos Locos Nacho Cheese Crunchy Taco:- Great
Doritos Tacos Locos Cool Ranch Crunchy Taco:- Good

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