Wednesday, November 14, 2012
Ice Age Continental Drift Cinnamon Cereal
The first of several summer-related posts in a row!
A one-off limited time cereal? Alrighty then.
This stuff was created to commemorate the film Ice Age: Continental Drift released this summer.
When the box opens, a cinnamon aroma quickly wafts to your nose and you soon realize you'll be comparing this product to Cinnamon Toast Crunch.
When dry, the cereal's ultra-crunchy corn-puff construction could be compared to Cap'n Crunch cereal, except that it's even more crunchy, and indeed it has that notorious ability to shred the roof of one's mouth. However, once it's sat in milk for a bit, the outer crunchiness gives way to a lovely chewiness which I don't think I've quite experienced in any other cereal.
The flavor is as interesting as the texture. While one may expect a run-of-the-mill cinnamon cereal, what one gets instead is a formula which is conservative on sugar and heavy on cinnamon. The lack of overbearing sweetness makes one pay attention to the actual flavor of the cereal, which is so heavy on cinnamon that it's downright earthy. The palate is left with a dry, woody aftertaste.
This cinnamon cereal is elevated into something more sophisticated than its peers. It's like comparing a Single Malt Scotch to Jack Daniels. It's almost into 4-NOM territory.
Ice Age Continental Drift Cinnamon Cereal: - Great
Labels:
breakfast,
cereal,
cinnamon,
cross-branding
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