Saturday, August 17, 2013
Mountain Dew LiveWire
Congress is in recess, and August's dog days are upon us here in Washington. In such oppressive humidity and heat, a refreshing beverage surely is the cure, no?
Every summer Pepsico releases Mountain Dew LiveWire. I thought they might not do it this summer, but I was wrong. Evidently the product is successful enough to bring back every year, and they've been doing this for 10 years now.
LiveWire is essentially an orange-flavored Mountain Dew. Unfortunately, the company uses a heavy hand with the drink's orange flavoring, and whatever redeeming qualities that Mountain Dew boasts are barely there for LiveWire. It's more like an orange soda with a kiss of Mountain Dew. Every successful Dew iteration has had the Dew elevate it to something else, and this doesn't hit the mark. It's a wonder it's been around for 10 years. Perhaps this is a lesson on what artificial scarcity can do.
Mountain Dew LiveWire:- Good
Original Mountain Dew(for comparison):- Great