Saturday, August 17, 2013

Mountain Dew LiveWire

Congress is in recess, and August's dog days are upon us here in Washington.  In such oppressive humidity and heat, a refreshing beverage surely is the cure, no?

Every summer Pepsico releases Mountain Dew LiveWire.  I thought they might not do it this summer, but I was wrong.  Evidently the product is successful enough to bring back every year, and they've been doing this for 10 years now.

LiveWire is essentially an orange-flavored Mountain Dew.  Unfortunately, the company uses a heavy hand with the drink's orange flavoring, and whatever redeeming qualities that Mountain Dew boasts are barely there for LiveWire.  It's more like an orange soda with a kiss of Mountain Dew.  Every successful Dew iteration has had the Dew elevate it to something else, and this doesn't hit the mark.  It's a wonder it's been around for 10 years.  Perhaps this is a lesson on what artificial scarcity can do.

Mountain Dew LiveWire:- Good

Original Mountain Dew(for comparison):- Great

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