Congress is in recess, and August's dog days are upon us here in Washington. In such oppressive humidity and heat, a refreshing beverage surely is the cure, no?
Every summer Pepsico releases Mountain Dew LiveWire. I thought they might not do it this summer, but I was wrong. Evidently the product is successful enough to bring back every year, and they've been doing this for 10 years now.
LiveWire is essentially an orange-flavored Mountain Dew. Unfortunately, the company uses a heavy hand with the drink's orange flavoring, and whatever redeeming qualities that Mountain Dew boasts are barely there for LiveWire. It's more like an orange soda with a kiss of Mountain Dew. Every successful Dew iteration has had the Dew elevate it to something else, and this doesn't hit the mark. It's a wonder it's been around for 10 years. Perhaps this is a lesson on what artificial scarcity can do.
Mountain Dew LiveWire:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeejf3aToxWG3tx5VVcxglCgOohciUtzf0gVDullAA6jMa9-YETY7xC5-tSyqE8YCVYiQD6khiCL9nINO9Se_wI74wtuVFR89AKSXws50LA5YGiWr-cH-lQC5ryo23lIpnw-gynmPz0Qho/s1600/2noms.png)
Original Mountain Dew(for comparison):
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9xpSRR6v0C4E1rHfTIGECYJaKnAJhtKXuWomnNTC6RXEI7jXp8ZzOJ4J1WtdOPSEqbq6GHdJBWxT6DXcevpHO0O8fRSCINubazVS1omQFL4Ulfs5HiaRytBDuOpIVt3jB-tnP_KMPqbx9/s1600/3noms.png)
No comments:
Post a Comment